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Reviewer: Final approval can be obtained here, but this should not be the first time the reviewer reads the email Download the ebook ) Automatic email review and control If you know the potential of marketing automation platforms , you also know that it is important not to forget about automatic processes after they have been created and launched. It is important to review messages periodically at least once a year) to ensure that they are always in line with the recipient's context, readable and above all useful.
Revisions of dynamic and custom elements If the platform allows you to insert personalized elements the wedding photo editing service name of the recipient, the company, calls to action), make sure to check the display of the different variations before sending. If there are many personalization fields and the contact lists multiply the number to be checked, carry out sample tests by also inserting employees into the automatic workflows. DO NOT have a robot write your emails Technology has made great strides and supports your web marketing plan every day.
However it is better not to rely on it when it comes to writing an email message. SEO optimization tools, for example, are useful for improving individual emails, suggesting the insertion of bullet points, links and images, but they are not able to see the whole picture, the whole automatic process with specific messages for each phase of the buyer's journey . In conclusion, as useful as it may be to have a tool that writes an email for you, use it with extreme caution and always check any action performed by a software. Remember that with an email campaign you are spreading the word about your brand.
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