What is the best time to post?

bitheeranidas00

When publishing a post or video, it is important for the author to collect as many views and reactions as possible. The further popularity of the content itself and the growth of the account depend on this. One of the significant factors influencing coverage and views is the time of publication of the material, so that at the time of posting as many users as possible are online. According to the latest research, the peak moment of audience activity varies in each social network. But this is far from all that is worth keeping in mind. How to choose the best time to add content, we will tell in today's article.

Trial and error method




One of the surest ways to determine the time to post is to analyze your account wordpress web design agency and audience. This process can take from one to three months, but an individual approach will definitely bear fruit.

In this case, you need to make publications in different periods and analyze statistics. It is important to pay attention to the features of your account:

geolocation. If you run a public page whose audience is in a different time zone, this should be taken into account when posting;
age. During vacations and holidays, students spend more time on social networks, however, the older generation, on the contrary, tries to distract themselves from gadgets and pay attention to hobbies or their surroundings. Also, the older generation is more active in the morning and evening, and teenagers in the afternoon and at night;
publication topics. It is better to set aside the morning for light entertainment content, publish news and more serious information during the day, and hold giveaways and talk about promotions in the evening;
number of posts. The more publications are published per day, the faster they fall down the feed and are less perceived by the public. But in this case, there is a high probability of reaching the audience that was unable to view the content at other times.
It is necessary to individually select the schedule of publication of materials for your target audience. But it is worth remembering the main periods of activity.



8:00–10:00. During this period, people go to school/work and spend their leisure time browsing social networks.

12:00–15:00. Lunch is most often spent scrolling through the latest news.

After 21:00. All the household chores are done, and you can relax with your gadget, scrolling through the feed.

If there is no possibility to place posts at a certain moment, you should use a special auto-posting service.

Earn with Perfluence
Register and get access to 200+ projects with promotions from the most famous brands
Register
Img
Time Selection Services


If you don't want to bother with determining the time yourself, you can use special services. They will collect statistics and analyze it themselves. We will tell you about some of them.

DataFan . Based on the results of the user engagement analysis, the algorithm will determine the days when activity was higher. They are worth paying attention to when drawing up a content plan.

Pepper.Ninja . The app has a "Quick Parsing" feature that collects all of the account's posts. In the "Popular Posts" section, you can see the posts that have received the most reactions and analyze their release time.

SMMplanner. Users of the service have access to the function of viewing coverage by days. Having collected statistics, for example, for a month, you can determine the most favorable time.